Complarketing, as part of the Echez Group, offers a comprehensive business model customized to meet the challenges faced by software publishers and distributors when expanding their commercial activity into new territories or segments. Software Compliance has become an important component of the sales cycle not only to generate demand but also to improve account planning and customer retention.
However, the Software Compliance business requires deep licensing, legal, industry and technology knowledge that is expensive to develop and difficult to retain and maintain. This situation prevents publishers and distributors from effectively deploying and sustaining Software Compliance activities in their markets. Our cost-effective proposition resolves this problem.
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