Mr. Vacchini gained his professional experience focusing on the consumer, SME and Partners markets. Among his skills:
- Channel – In-depth expertise in managing sales channels, experienced as Account Manager, Partner Strategy and Program Director in charge of business development. Most recently focused on Cloud implementations by the channel.
- Customer marketing – Coordinated sales operations on the SME market, worked on the creation/management of “engines” that could be scaled up with a low cost of contact and culminating with full accountability of results in terms of turnover and market share, coordinating the sales and marketing teams.
- Digital market – Extensive understanding of the Digital Market in regards to solutions and Online Advertising. Founded MSN (Internet portal), building and managing the online sales agency (MSN Advertising) and the MSN Business Development team. Was an IAB Italia Board Member for two years.
- Product marketing – Launch and management of new products on the Italian market.
Title: European Region Director